Lego® Minifigures: Reflections of Human Experience through the Materialization of Stereotypes

Milton Fernando Gonzalez-Rodriguez

Lego® Minifigures: Reflections of Human Experience through the Materialization of Stereotypes

Authors

Milton Fernando Gonzalez-Rodriguez University of Amsterdam

Keywords:

boy dolls, action figures, Lego® minifigures, stereotypes, ‘dollify’

Abstract

By applying object-based analysis and content analysis to 203 Lego® minifigures, this survey explores how they mirror preconceptions based on professions (ergotypes), involvement in sport activities (kinetypes), and transitory states (stigmatypes). The underlying premise is that the figurines participate in the creation and intensification of stereotypes. Ultimately, this paper suggests that these action figures make solid attempts to ‘dollify’ human diversity.

Author Biography

Milton Fernando Gonzalez-Rodriguez, University of Amsterdam

PhD completed at the University of Amsterdam where he currently conducts research on the creation of identity in media spaces, particularly in media and material culture. Previous affiliations include the University of Cambridge (2013), University of Iceland (2014–2016), and Malmö University (2017).

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Published

2020-10-20

How to Cite

GONZALEZ-RODRIGUEZ, Milton Fernando. Lego® Minifigures: Reflections of Human Experience through the Materialization of Stereotypes. just a bit of doll - a multidisciplinary journal for human-doll discourses, [S. l.], v. 3, n. 1.2, p. 45–51, 2020. Disponível em: https://dedo.ub.uni-siegen.de/index.php/de_do/article/view/81. Acesso em: 25 nov. 2024.